Most MOOCs are made by persons in educational institutions, like universities or commercial for-profit firms.
One questions keeps being asked: What is your business model with MOOCs?
In my opinion this commercial view on MOOCs is only one possibility. Not for profit MOOCs do have a great future. (profit in a commercial MOOC system is a problem)
Commercial MOOCs do make expensive courses in a more or less old-school way, with lessons and tests, investing a lot of money and work in their for-profit MOOCs. They try to invent a good MOOC format, and I think that is good. IT will improve MOOCs.
To organize a Not for profit MOOCs one does not need a lot of money and most of the work is been done by the participants. (I do not belittle the work or the level of non-commercial MOOCs for the not-for-profit MOOCs I know of are done in a very smart and dedicated way)
People do not understand the need for Massive in a MOOC. A DOCC feminism and technology wants to be a non-massive course,. It will be a course with a lot of teachers and facilitators. A MOOC needs to be massive to become diverse . Diversity in knowledge, attention, communication style, learning habits etc. By being diverse the network in the MOOC will be powerful, and the participants will be able to connect in a fruitful way.